market for jeans
North America accounts for
39% of global purchases for jeans, followed by Western Europe at 20%,
Japan and Korea at 10% and the rest of the world at 31%.
Americans spent more than
US$14 billion on jeans in 2004 and US$15 billion in 2005.
Americans bought US$13.8 billion of men's and women's jeans in the year
which ended April 30, 2011, according to market-research firm NPD Group.
of the garment
for reinforcing pockets are a characteristic feature of blue jeans.
The blue denim fabric of
Initially, jeans were
simply sturdy trousers worn by factory
workers. During this period, men's jeans had the zipper down the
front, whereas women's jeans had the zipper down the left side. Fewer
jeans were made during the time of World War II, but 'waist overalls' were
introduced to the world by American soldiers, who sometimes wore them when
they were off duty. By the 1960s, both men's and women's jeans had the zipper
down the front. Historic photographs indicate that in the decades before
they became a staple of fashion, jeans generally fit quite loosely, much
like a pair of bib
overalls without the bib. Indeed, until 1960, Levi Strauss called its
flagship product "waist overalls" rather than "jeans".
Dean popularized them in the movie Rebel
Without a Cause, wearing jeans became a symbol of youth rebellion
during the 1950s. Because of this, they were sometimes banned in theaters,
restaurants and schools.
During the 1960s the wearing of jeans became more acceptable, and by the
1970s it had become general fashion in the United States for casual wear.
Michael Belluomo, editor of
Sportswear International Magazine, Oct/Nov 1987, P. 45, wrote that
in 1965, Limbo, a boutique in the New York East Village, was "the
first retailer to wash a new pair of jeans to get a used, worn effect, and
the idea became a hit." He continued, "[Limbo] hired East
Village artists to embellish the jeans with patches, decals, and other
touches, and sold them for $200." In the early 1980s the denim
industry introduced the stone-washing
technique developed by GWG also known as "Great Western Garment
Co." Donald Freeland of Edmonton,
Alberta pioneered the method,
which helped to bring denim to a larger and more versatile market.
Acceptance of jeans continued through the 1980s and 1990s to the point
where jeans are now a wardrobe staple, with the average North American
owning seven pairs.[verification
needed] Currently, jeans may be seen worn by people of all
genders and ages.
News in Jeans? www.JeansResearch.com
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